Google Shopping Ads: How to make the most of it

Google Shopping Ads: How to make the most of it

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How often do you search for something and end up click on Shopping Ads (those tiny boxes with product image, name, price and store)? Almost always, right? The idea of Shopping Ads is to provide users with the end product they’re looking for without having to scroll through the organic results – which could be time-consuming or might not provide as much information as the user would like.

Let’s say you look for ‘Laptop bags’, would you rather see a list of online shopping websites along with images of said bags; or see links to blogs speaking about laptop bags at length? Most of us would prefer the former. Given our fast-paced lives, all of us want quick results specific to our queries – Google Ads do just that.

What are Shopping Ads?

Shopping Ads, also known as Product Listing Ads, appear above organic search results on Google along with the product image, name, price and store. Shopping Ads are highly essential for e-commerce websites to showcase products on search results, increase brand awareness, and drive traffic.

What you gain through Product Listing Ads or Google Shopping Ads

  1. Stand out from the crowd

Google Shopping Ads appear on top or on the right-hand side of search results on google with highly targeted and clear product offering. We get all the information we need without having to click the link. Google Shopping Ads grab the attention of shoppers and provide precise information, and hence, have a positive effect on the click-through rate and conversion.

  • Get better leads

With access to abundant information and choices, users conduct thorough research before they make the final purchase decision. When they see relevant Product Ads on Google, there are higher chances of conversion as high quality information is available at a single glance.

  • Higher Conversion Rates

Google Shopping Ads are the best way to boost ROI. Compared to text-only, conversion rates on Shopping Ads are much higher. On an average, conversion rates are 26% higher. This leads to more relevant traffic to your ecommerce site at a better cost-per-click.

  • Shopping Ads are Easier to Manage

Shopping Ads are much easier to manage on the back end and ease your workflow. There are no keywords as such and Google uses data on your product to match the search query. You can optimize your ads with precise product information such as the product title, category, and descriptions. Under product listing, ads for multiple products appear for a single query – which helps increase brand awareness for your product.

Final words

Google Shopping Ads or Product Listing Ads plays an important role in  ecommerce marketing strategies of  brands. Google shopping optimization adds more product information to create brand visibility and bring in good-quality leads to make a final decision. The performance of ads depends on your diligent effort to make them stand out and boost your conversions and ultimately your ROI.

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